Madison Yingling- Professional Portfolio

Explore my resume, portfolio, and experience to learn more about my professional journey!

My Projects

Here you'll find a selection of marketing projects that showcase my skills in branding, digital strategy, content creation, and campaign development. Each project highlights real-world experience and creative problem-solving across different industries and platforms.

Recent Work

My recent work includes two standout projects that showcase a wide range of marketing skills. Noz is a digital marketing portfolio built during my Global Career Accelerator internship, featuring branding, web design, SEO, Meta ads, and conversion-optimized landing pages for a fictional e-commerce brand. Gritstone is a startup marketing project for a nonprofit focused on youth rock climbing and STEM education, where I helped develop the brand identity, design merchandise, and create a full marketing plan—including social media content, digital promotions, and influencer strategies.

Featured Pieces

My featured projects highlight my ability to apply marketing concepts to real-world brand challenges across both global and digital spaces. In the Crayola Global Marketing Project, my team developed a full international expansion plan to introduce Crayola products into Nigeria, covering country analysis, market segmentation, pricing, distribution, and integrated communication strategies. In the MooThrive Social Media Marketing Project, I created a social media plan for a national dairy brand—including competitor research, audience targeting, content calendars, influencer strategy, paid campaigns, and key performance metrics to drive brand engagement and growth.

click to view section

Gallery

Explore a collection of social media posts, promotional graphics, and ad designs I’ve created through hands-on experience. This gallery features work from my internship with the Frederick Keys, my role at Your Journey Gymnastics, and my digital marketing portfolio project with Noz. Each piece reflects my creativity, eye for design, and ability to tailor content to different audiences and brand voices.