My Projects
Take a look at some of my favorite marketing projects that highlight my skills in digital strategy, branding, content creation, and campaign planning. Each project showcases real-world applications of my experience—from social media strategy and web design to global marketing and creative promotions. Click on any project to explore the process, tools used, and the results behind the work!
Global Career Accelerator Portfolio Project
The Noz Project is a digital marketing portfolio I created during my Global Career Accelerator internship. It features a fully branded Shopify storefront, targeted Meta ad campaigns, SEO-optimized landing pages, and promotional strategies. This project showcases my skills in web design, branding, advertising, and conversion-focused marketing.
Web Development
The Gritstone Project was a collaborative marketing project for a new nonprofit company that is focused on combining youth rock climbing and STEM education. Our team developed a full marketing strategy from the ground up — including data collection, brand development, logo and t-shirt design, and promotional planning. We created sample flyers, social media content, digital marketing ideas, and influencer recommendations to help build awareness and community engagement. This project highlights my ability to craft creative, launch-ready marketing solutions for new organizations.
Global Marketing Final Project: Crayola in Nigeria
This project is a marketing strategy for the international expansion of Crayola into Nigeria. It focuses on how to successfully introduce and market a familiar U.S. brand in a new global market. Our team conducted a comprehensive country analysis, identified key market segments, and developed a detailed STP (segmentation, targeting, positioning) strategy. We evaluated national import/export policies, crafted a market entry plan, and made strategic decisions around pricing, product planning, distribution channels, and integrated marketing communications. This project demonstrates my ability to apply global marketing principles to real-world business scenarios.
Social Media Marketing Final Project: MooThrive
The MooThrive Project focused on developing a complete social media marketing strategy for a national dairy brand. Our team conducted a detailed competitor analysis and crafted strategies tailored to the brand’s target audience across selected platforms. We developed a content strategy and marketing calendar, along with an influencer and UGC plan, a paid social media approach, and sample posts aligned with brand voice. We also outlined key metrics for performance tracking and provided actionable recommendations to drive engagement, awareness, and growth.
My Work
Browse visual examples of posts and ads I’ve created across real-world marketing roles and projects. This section features content from my Frederick Keys internship, Your Journey Gymnastics, and the Noz digital marketing project—highlighting my skills in design, brand messaging, and platform-specific content creation.
Frederick Keys: Instagram post
This is a story post I created for the Frederick Keys Instagram. This is an informational post to let guests know game updates.
YourJourney: Instagram Post
This is a post created to inform parents that there are still spots available at the gym. It includes pictures of children having fun at gymnastics classes to remind parents how much fun their children have at gymnastics.
Noz: Facebook Ad
This is a post created to get customers to Noz sunscreen over other competitors . This post is trying to reach audiences that want to protect their skin while also protecting the oceans.
Noz: Instagram Post
This is a post created to get customers excited about Noz colorful sunscreen. This post is trying to reach audiences that also care about reef safe, cruelty free, and vegan sunscreen.
Noz: Instagram Post
This is a post created to get customers to Noz sunscreen over other competitors . This post is trying to reach audiences that want to protect their skin while also protecting the oceans.
Noz: Facebook Ad
This is a Meta ad for Noz that is a more informational ad that shows the difference between mineral and chemical sunscreens. This helps customers feel better about Noz products and encourange them to buy sunscreen that is better for their skin.